Hatched - All day breakfast restaurant

Role: Branding, Art Direction, Design, Illustration

Hatched is Singapore's first egg-inspired all-day breakfast cafe and serves up a curious array of egg-inspired dishes and desserts catering to a youthful target audience.

The brand identity is inspired by vintage comics and represented by an organic handwritten typography with 7 characters - Olivier Omelette, Poached Pammy, Sweet Egg Ella, Boiling Betty, Scrambling Sam, Frying Fred and Baked Billy. Each character depicts a different preparation of eggs.

The identity system encompasses a set of business cards, stickers, a menu and a website.