Role: Branding, Art Direction, Design, Illustration
Hatched is Singapore's first egg-inspired all-day breakfast cafe and serves up a curious array of egg-inspired dishes and desserts catering to a youthful target audience.
The brand identity is inspired by vintage comics and represented by an organic handwritten typography with 7 characters - Olivier Omelette, Poached Pammy, Sweet Egg Ella, Boiling Betty, Scrambling Sam, Frying Fred and Baked Billy. Each character depicts a different preparation of eggs.
The identity system encompasses a set of business cards, stickers, a menu and a website.
Next project: → Please be nice to me for the Pangeaseed Shark Show
Previous project: ← Sheryo x Living Walls Atlanta 2012